Moin, I’m Lisa and I’ve been
creating visuals for premium brands in the automotive, sports, FMCG and lifestyle sectors for over a decade.
My role required pixel-perfect execution, brand consistency across touchpoints, and the ability to translate creative visions into compelling visuals under tight deadlines. This work with brands like BMW, adidas and Vodafone taught me to see design not just as aesthetics, but as strategic problem-solving.
What makes my visual design background valuable for product design?
Understanding Visual Hierarchy
Years of directing user attention through composition taught me how users scan, process, and navigate visual information. This is the foundation of effective information architecture.
Systematic Thinking
Maintaining brand consistency across hundreds of campaign assets is essentially design systems work: creating reusable components, documenting patterns, ensuring scalability.
Iterative Mindset
Every campaign went through 5-10 rounds of feedback. I learned to iterate quickly, defend decisions with rationale, and know when to let go of beloved ideas.
Cross-functional Collaboration
Working between creative directors, brand managers, clients, and production teams taught me to balance competing priorities – exactly what product designers do daily.
Attention to Detail
In high-end retouching, a misaligned pixel matters. This precision translates directly to UI design, where spacing, alignment, and consistency define quality.
In recent years, I’ve had the opportunity to contribute to campaigns for leading brands at Jung von Matt – including:
Adelholzener, adidas, Albi, AUTOSTADT, BMW, Bosch, Bucherer, Bündnis 90/Die Grünen, BVG, Café Royal, Compo, DFB, DocMorris, Durstexpress, EDEKA, endori, EnBW, ERGO, GMW ORA, GOLDWELL, flaschenpost, Hamburg Marketing, HUAWEI, Hyundai, immowelt, MAN, Montblanc, Netto, NIVEA, Opel, OTTO, Postbank, Ricola, Share NOW, SIXT, Viva con Agua, Vodafone, White Horse Music, Zalando, ZEISS