Moin, I’m Lisa and I’ve been
creating visuals for premium brands in the automotive, sports, FMCG and lifestyle sectors for over a decade.
As a Senior Retouch Artist, my work demanded pixel-perfect execution, brand consistency across touchpoints, and the ability to translate creative direction into compelling visual outcomes under tight deadlines. Working with brands like BMW, adidas, and Vodafone taught me to see design not just as aesthetics, but as clarity, consistency, and strategic problem-solving.
Today, I bring that mindset into product design.
What my visual design background brings to product design
Visual Hierarchy
Years of shaping attention through composition taught me how people scan, process, and navigate visual information.
Systematic Thinking
Creating consistency across large campaign ecosystems built a strong foundation for scalable design systems and reusable patterns.
Iterative Mindset
Multiple rounds of feedback taught me to refine quickly, communicate decisions clearly, and improve work through iteration.
Cross-functional Collaboration
Working with creative leads, clients and production teams taught me how to balance quality, constraints, and competing priorities.
Attention to Detail
In high-end visual work, precision matters. The same is true in UI, where spacing, alignment and consistency define quality.
In recent years, I’ve contributed to campaigns for leading brands at Jung von Matt – including:
Adelholzener, adidas, Albi, AUTOSTADT, BMW, Bosch, Bucherer, Bündnis 90/Die Grünen, BVG, Café Royal, Compo, DFB, DocMorris, Durstexpress, EDEKA, endori, EnBW, ERGO, flaschenpost, GMW ORA, GOLDWELL, Hamburg Marketing, HUAWEI, Hyundai, immowelt, MAN, Montblanc, Netto, NIVEA, Opel, OTTO, Postbank, Ricola, Share NOW, SIXT, Viva con Agua, Vodafone, White Horse Music, Zalando, ZEISS