Moin, I’m Lisa. For over ten years I’ve been
creating high-quality imagery for premium brands in automotive, sports, FMCG and lifestyle.
As a freelancer specializing in creative high-end retouching, I develop image looks, composings and brand-consistent visuals for agencies, studios and brands that care about image quality. Working for brands like BMW, adidas and Vodafone taught me to see design not just as aesthetics, but as clarity, consistency and strategic problem-solving: a coherent look and feel across all touchpoints, and the level of detail that meets the standards of major brands, even under tight campaign deadlines.
That same thinking drives my product design: an eye for detail, a feel for systems, and for the small decisions that make something effortless to use.
Today I work across two connected disciplines: high-end retouching and digital product design.
What my visual design background brings to product design
Visual Hierarchy
Years of shaping attention through composition taught me how people scan, process, and navigate visual information.
Systematic Thinking
Creating consistency across large campaign ecosystems built a strong foundation for scalable design systems and reusable patterns.
Iterative Mindset
Multiple rounds of feedback taught me to refine quickly, communicate decisions clearly, and improve work through iteration.
Cross-functional Collaboration
Working with creative leads, clients and production teams taught me how to balance quality, constraints, and competing priorities.
Attention to Detail
In high-end visual work, precision matters. The same is true in UI, where spacing, alignment and consistency define quality.
In recent years, I’ve contributed to campaigns for leading brands at Jung von Matt – including:
Adelholzener, adidas, Albi, AUTOSTADT, BMW, Bosch, Bucherer, Bündnis 90/Die Grünen, BVG, Café Royal, Compo, DFB, DocMorris, Durstexpress, EDEKA, endori, EnBW, ERGO, flaschenpost, GMW, GOLDWELL, Hamburg Marketing, HUAWEI, Hyundai, immowelt, Intersport, MAN, Montblanc, Netto, NIVEA, Opel, OTTO, Postbank, Ricola, Share NOW, SIXT, Viva con Agua, Vodafone, White Horse Music, Zalando, ZEISS